Hi, I'm Ash


A
( Approach )
I make films and take photographs. Brand work, social campaigns, independent film, weddings. Digital and analog. The medium changes, the instinct doesn't. Every project starts with the same question: what's the real story? And why should I care? I can direct a scene and I can disappear into one. My roots are documentary - finding moments over manufacturing them - and that philosophy carries into everything I make. Sound matters as much as imagery. Editing is where pacing and precision turn footage into feeling. My work is grounded in paying attention - noticing beauty in the ordinary, and making something that people feel.
I make films and take photographs. Brand work, social campaigns, independent film, weddings. Digital and analog. The medium changes, the instinct doesn't. Every project starts with the same question: what's the real story? And why should I care? I can direct a scene and I can disappear into one. My roots are documentary - finding moments over manufacturing them - and that philosophy carries into everything I make. Sound matters as much as imagery. Editing is where pacing and precision turn footage into feeling. My work is grounded in paying attention - noticing beauty in the ordinary, and making something that people feel.